Position title
Associate Manager - Demand Generation
Description

The Associate Manager - Demand Generation is responsible for developing and executing integrated marketing campaigns that drive lead generation and organic search visibility. This role combines strategic planning and hands-on execution in both demand generation and search engine optimization (SEO) to enhance the company's online presence and achieve business growth objectives.

Responsibilities
  • Develop, execute, and manage multi-channel demand generation campaigns, including email marketing, content marketing, social media, webinars, and digital advertising.
  • Collaborate with the marketing team to create compelling content and marketing materials that resonate with target audiences.
  • Implement account-based marketing (ABM) strategies to target key accounts and industries.
  • Manage lead nurturing and scoring programs to convert leads into sales-qualified opportunities.
  • Drive lead generation efforts to meet monthly, quarterly, and annual targets.
  • Monitor and analyze campaign performance using various analytics tools (e.g., Google Analytics, HubSpot, Marketo).
  • Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
  • Work with web developers to implement technical SEO recommendations and ensure site health.
  • Conduct market research to identify new opportunities for demand generation and SEO.
  • Act as a liaison between the marketing team and external vendors or partners.
Qualifications
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3-5 years of experience in demand generation, digital marketing, or a related role with a strong emphasis on SEO.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
  • Proven track record of successful SEO campaigns and demand generation efforts.
Skills
  • Strong understanding of demand generation and SEO strategies and best practices.
  • Proficiency in digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
Employment Type
Full-time
Industry
Fintech
Job Location
Karachi
Date posted
June 25, 2024
Valid through
July 25, 2024
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